LEGO Botanicals

A student-led advertising campaign created for LEGO Botanicals, centred around the tagline “Time flies but LEGO never dies.” The campaign plays with the contrast between the fleeting nature of real flowers and the permanence of LEGO, exploring the idea of creating something beautiful that can be enjoyed for years to come. The ads use framed snapshots of moments from the past, paired with the LEGO Botanical piece featured in each memory, showing how the LEGO creation remains as a lasting keepsake long after the moment has passed.